Re: Marketing Questions

Erica wrote:

>Richard, our group had a few quick questions for you that will help us
>in our research:
>1. What community groups would you like to target? (only groups who's
>main concern is health, or all organizations)

I would like a wide range of groups for diversity. My guess is that they
would rotate in and out of the various markets over the weeks, months,
seasons, but emphasis is on health nutrition & exercise. Of particular
importance is schools and child care facilities, WIC and food stamp
recipients, and churches in the neighborhood.

>2. Do you have list in mind of groups you'd like to see there? (if so
>can we please get a copy of it?)

I do have a list of all nonprofits in Butte County - but have not gone
through them to pick out those that would most fit. - Actually I am
most interested in working with groups that want to be at the market -
groups that are excited about the opportunity. Rather than trying to
convince them.

>3. Do you have the growers and crafts people already lined up for
>these markets, or is that also something you'd like us to look into?

I have a list of all the certified farmers in Butte County, but I'd
like to outreach to 4-H clubs, plant science clubs (thinking nursery
plants) that kind of thing. Currently there are no vendors of whole
grains, or beans. I am working with a local builder of stone mill
grinders and am hoping he will be selling site-ground fresh flours at
the markets. Local growers would be great.

Thank you for your time, Erica, Deborah, and Lindsey!